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00:30:00

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San Francisco 21, Us 12, California 5, America 4, Reed 3, Silverstein 3, Daniel 3, Our City 3, Lee 3, The City 3, Ron Conway 2, Mark Ferrell 2, Mathews 2, Chu 2, Ferrell 2, Miami 2, Jed 1, Napa 1, Chris Kelly 1, Mary Murphy 1,
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  SFGTV2    [untitled]  

    October 27, 2012
    2:00 - 2:30pm PDT  

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super bowl bid committee, which i'm excited and thrilled to say. [ applause ] >> we were waiting for the nfl's announcement. we got that tuesday. now we can talk more.
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i want to acknowledge chris kelly, pat gallager, jim wonderman, we are expecting ron conway and mary murphy to join us. i also wanted to turn the microphone over to mayor lee to talk about why we are here. that is to unveil our logo, social media campaign. we will have rich silverstein, the head of this amazing ad agency working the past month to come to this point. we are going to hear from the ceo of the 49ers, jet york as well. supervisor mark ferrell, who will be our key liaison to the board of supervisors here in san francisco i want to acknowledge mayor
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reeve and williams weren't able to make it. we are committed to the effort and our theme of bringing the bowl to the bay. that will be important because we can't do this alone. we are excited to work with them as well. without furthered adieu i will ask mayor lee to come up and perform, talk about the first tweet and our social media campaign. >> great, thank you. thank you, daniel. [applause] >> thank you very much for your leadership on this as well. i knew that when we sat down and talked about this kind of little dream we had that you became the perfect leader for us. it has come out clearly that was not only the correct decision but really enthusiastic, so thank you for stepping up. let me begin by saying there was some vibration this morning. yes, part of it, we were
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doing the california shake-up drill with 9.3 million in the state of california, but i think there was vibrations. mayor mathews and mayor reed were jumping up and down because i told them we were putting together something that would not only be a great way to work together but something they have also been personally wishing could happen and be led by the city. so today we are of course unveiling our promotional launch but getting here has been something on my mind. it's been one of those very solid topic that jen and i spent good time together. my office, where i call it inappropriately the man cave, but it is a place where i think we have had a chance to talk about the
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honest going relationship that the niners, the oldest professional sports franchise in the state of california, that's still here in the state of california. it is wonderful to have this opportunity. we have other ideas we can't talk about yet because they are not matured but this came to us fast. it was an opportunity we have rarely. but to be able to be invited by the national football league to submit a bid and build up a course of support is incredibly helpful to the city. i have been looking for those days where we celebrated just as enthusiastically those super bowl wins with joe montana, steve young and coming down market street. as we did with the giants a year and a half to two years ago. these were incredible inspirational opportunities we have, now hosting a
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super bowl. being part of a bay area effort to bring this incredibly helpful event that isn't just one few hours worth of games. there's all kinds of events that happen during super bowl week. i believe that the bulk of them will be hosted here in san francisco because this will be where we reflect strong infrastructure of tourism, where we host things and do well. this is what san francisco is about. we have an incredible committee of people that have volunteered and put forth i want to be part of this team effort to, build a bay area super bowl event that will be not only long lasting for the sports itself but with daniel's leadership and supervisor feral that's been such an incredible partner in the dialogue to help us form
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our ideas. and for somebody who's spnt his personal time creating the educational links between our school district and kids and parents, to created a decisional open space in private efforts, we have the right team. today, in concert with mayor mathews and mayor reed with people in business, philanthropy, academia coming together, certainly under the very large umbrella of wanting and wishing and making sure this is the most philanthropic event the world's ever seen. it is appropriately hosted in san francisco. i have often heard when something happens in the city they want it to city. when something happens in san francisco, we want the
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whole world to know about it. this is a stage. super bowl will be a stage we want to announce to the whole world. in that effort i want to make sure you know we don't leave out what i think is happening with great organizations like sf city and our technology companies, that we want to embrace technology as a way to announce this. so with that i am going to do the first tweet. tweeting. the new hash tag we would like everybody in the bay area to also utilize in their effort to go viral on this. there it goes. hopefully it goes on there. the hash tag sf super bowl! [applause]
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>> this is one example. facebook, google plus, instagram. we have all these wires in having people talk to us. what would they want and establish it, what kind of events that will help us be even more philanthropic about this. san francisco, santa clara, san jose, we want that effort to insight people to take this opportunity to join our nfl, join our 49ers, to join all of our sports crazy efforts and education efforts and all the things that we really reflect success in the san francisco bay area to join us in promoting this event and making sure that when we are ready to submit our bid to the nfl in may of next year that we will have created a community-based bay area wide effort to
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reflect on this wonderful opportunity. right now it is only an invitation but we will show this allows us to create the most collaborative efforts with segments of business education, bay area, the different mayors coming together, bringing us all together on this incredible opportunity. i have always thought that sports is an inspiration. i'm a big fan of 9ers, i know they will have an opportunity to win tonight. but it inspires us to think through what we can do together in collaboration. winning is certainly a great thing to have. but i think we win on many more fronts when we bring people together and focus on a larger goal, that
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winning means generations of kids win. our economy wins. what i think are things that we do well. all of so many other aspects of our society win out when we use these opportunities and invite a lot more to come together and think creatively as we are the innovation capital of the world. we will continue to do that and continue to invite more partners to be our partners in this great event. go sf super bowl! [applause] >> mayor lee, it is an honor to be chairing this committee. we won't be able to do this without you so thank you for your support today. we have a lot of folks around us. and one silverstein. [ laughter]
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>> all about rich. i just want to say thank you to the team at goodby silverstein, the social media campaign. you have worked incredibly hard. rich, your team is amazing. come up here and tell everybody about the logo and the campaign. [applause] >> we have to win this. we are not in it to come in second. we've got to win it. i challenge anyone to have better looking goal posts than that. we have remarkable area. we have a great group of people. the logo really reflects the expressiveness and vibrancy and casualness of the bay area. it is a very unique place in all of america. we also live in the technology center of what is going on in the nation and maybe the world. we really wanted to draft off the modern cleanliness of those companies, of
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google, twitter, apple, yahoo!, facebook. probably forget someone. they are fueling the economy, we want to draft off that. that makes this interesting. we added a hash tag to the name. no one's done that. we want the bay area -- i guess there are 8 million, maybe more or maybe less, we want them all to participate. by this logo it says come on, let's show the nfl we are in this together that. is pretty much it. [applause] >> short and sweet. thank you, rich silverstein. listen, the ceo of the 9ers is here. obviously this is not happening if the 9ers are not building a state-of-the-art, brand-new facility. we are excited to see it. it is going up fast.
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will it be ready in time for super bowl 50. we hope we have the honor of hosting it. mr. york. [applause] >> it is a pleasure to be here and bid for super bowl 50. the last time there was a super bowl in northern california i wasn't quite 4 years old. you have super bowl in palo alto at stanford stadium that the 49ers happen to plan and happen to win. it would be nice to recreate that type of feeling where you bring the entire bay area together. not just for a game but potentially a super bowl parade on market street afterwards, that be nice? we have worked hard for a very long time to build a state-of-the-art stadium. that is not something easy to do. when you look at what this stadium will represent,
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will it represent the bay area, all of northern california from the sft ware driven stadium that the smart stadium we will where you will have ticket lists, cash lists, great food options that are local organic options. you will have great infrastructure, you will have all the things that make a super bowl an unbelievable experience. i'm happy to see a football team bring a region together for the largest day in sports. more people for one single event will be watching this than just about anything in the world. i'm happy to go to work with the other owners, lobby the other nfl owners to make sure they see how great the bay area can be. it will be an unbelievable time, unbelievable event.
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we need everybody to make it work. so i will turn it over to daniel, because he's got a lot of work to do. i called supervisor mark ferrell before the news came. i know he's been working hard on this. i asked if he would be willing to be our point person for the board of supervisors. he is excited and i'm happy to be working on this. >> thanks, daniel. to mayor lee as well. board president david chu, jed, mr. silverstein. thank you. how lucky are we? over the past few weeks we have seen america's cup,
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fleet week, giants home games, 49ers and countless other festivals. as we sit here a few hours from another great day of san francisco sports, with the 9ers hosting the seahawks, going to beat them. hosting the cardinals in st. louis and winning game four. today we can celebrate the bid for the next super bowl in san francisco and bay area. as has been mentioned the super bowl is a world class event and deserves a world class city and world class region to host it. as a kid who grew up here in san francisco and in the fall to trek every sunday to candlestick park to watch the 49ers play, now this is such an exciting time that we get to have the chance to host the event that we only got to watch on tv for the past few decades. what an incredible time for our city. even if the super bowl's played down the road in santa clara, for us, these are the san francisco 49ers. always have been, always
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will be. san francisco 49er fan also be so excited and come together as a region and city behind this. it will have enormous impacts, bringing the neighborhoods together from sunset to bay view. think about the thousands of jobs. hundreds of millions of economic activity for our city. more importantly the opportunity to display san francisco on the world stage. when we had america's cup a few weeks ago, and nbc broadcast the bay and events live on sunday, we couldn't ask for better pr event anywhere than what we achieved that sunday. now we get to do it on the world stage to host the biggest sporting event in the world. what an opportunity we have. this is an exciting time for our city. i don't think we can or won't rest on our laurels or take anything for granted. as mentioned, we have a lot of hard work ahead of us. i know the big committee
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and those of us in city hall will work tirelessly to make sure our region and city put our best foot forward and once again give san francisco the chance to shine on the national and inter national spotlight. i look forward to playing a leadership role in that. thank you very much. [applause] >> i want to give supervisor chu and president of board of supervisors to come up here as well. we look forward to working with supervisor ferrell and yourself as we move forward toward the may bid. if you would like to say a few words. good morning, i'm excited you decided to do this announcement in the heard of my district, in district three. thank you for that. san francisco, one of the reasons i'm so proud to be an elected official is we are a becon when it comes
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to or shared values, marriage equality, environment. we are a becon to the rest of the world when it comes to our sports. i was proud a couple years ago to carry the legislation around america's cup bid to work with mayor lee to work with the warriors. i'm particularly pleased to work with supervisor ferrell and 49ers organization to make sure we win this bid. in my first couple weeks i put in a call to a young man named jed york. along with colleagues who were new in 2009 we asked you to consider sticking around in the city. while we may someday curse you for stop take our blessed team out of the city, we love the fact we are working together on this bid. we love that our 49er also continue to play great football down the street. we love the fact we still have hometown pride in the
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best football team in the franchise. thank you. looking forward to getting this done. [applause] >> i want to reiterate two points and open up to questions, if you have them for the folks up here. this will be the most shared super bowl super bowl bid ever. that is the key, hash tag super bowl and help us bring the bowl to the bay. we are doing well. keep talking, okay. i also want to say that when mayor lee asked me to do this, i told him this needed to be the most philanthropic, environmentally friendly and most sustainable ever. that is why i agreed to do this. my work is tipping point community. it is incredibly important to me and to my board and
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something i ran by them. we said this was an opportunity to highlight the needs in our community, 1.3 million people are too poor to meet basic needs in this region, we think we can highlight the needs in this community through this effort and make this a community wide event and not just for the few but for our entire region and our entire community. so it is important to me that that is a huge part of this effort. we will take questions, if you all have any in the back there. supervisor chu alluded to it, there was bad blood, a fight over where the stadium would be. all that by-gones, axe is buried, everybody loves each other and work together without tension or anything? >> i look forward to working together with
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everybody up here. i look forward to working with mayor mattiace yous, mayor reed. i think this is an opportunity for the region to come together. what happened in the past is the past. we have an unbelievable opportunity to all come together, to bring the bowl to the bay and bring super bowl 50 to the bay area. i don't think anything should get in that way. i don't think anybody up here will let that happen. >> what happened in the past we all agreed. we were all shocked and didn't want it to happen and did our best to do it. but then it is fact. the stadium is going up in santa clara. we accept and acknowledge that. the next question is what do we do about it? we are not -- i'm not -- i'm not one to sit and mope about something we lost. now we build on what can we do. i think this is one of those ideas that in those
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days where we were asking where is our legacy with the 9ers, this was one of those very concrete ideas that jed and i talked about as moving forward with everybody and making sure we take the lead but sure it and gain mum more than one can expect that. is why we are having the incredible team. i think we are past it. we have an opportunity to build on that relationship, even more creatively than before. i think this is one of those great ideas. will it be an effort in and of itself. we are not lost on ther ideas, the continued legacy. this is is the 49ers. we want to celebrate and build it bigger. we will build on the success and penetrate the
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things we have wanted to do with great, great events that cause all of us to be inspired well beyond the sport itself. to go back on tuesday, the nfl announced san francisco will be bidding against miami for super bowl 50. the runner up will be placed into the bid for super bowl 51. we are hopeful we will win 50. if we are the runner up we would be put against houston for 51. that is how it will work. we look forward to the challenge. >> one other question, may be premature. with the out-of-towners, have you thought about how, if everything is based in
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san francisco, how the people will get down to santa clara? how that will work? >> we have talked about it and look forward to using the great public transportation. caltrans, great buss that are every morning picking up san franciscans, taking them down to silicon valley. we feel confident and confident we can make that happen in working with sf travel and the other visitor's bureaus down in the peninsula and south bay. we feel confident we can make that happen. >> i would say you see all the seismic retrofitting with the bay bridges, that is another reason why. >> everyone is from san francisco. the tag line was like go sf super bowl. the game will be in santa clara. what exactly is san francisco's involvement. are there events held here? >> yes, a great question. the super bowl 50 will be
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an iconic game. we expect a week up to the game, the tailgating will be in the parking lot of santa clara. many of the events will happen in san francisco. we believe every hotel from san jose to san francisco will be full. we believe this game benefits napa, caramel and more but san francisco will be the focal point of events leading up to the sunday game. >> ron conway, one of our committee members. >> our competition is miami. the statement is over an hour away. it is the same situation.

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